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#Cubism art movement series
Picasso and Braque’s methods of producing series of paintings and drawings and building upon previous achievements enrich our existing understanding of effectuation on a central point-the transformation of means into effects. One innovation and artistic achievement led to another. Cubist innovations originated sequentially, as part of a chain of achievements. Cubism emerged because Picasso and Braque transformed their common set of means into a variety of effects. We have analyzed the detailed accounts of art history experts to generate a longitudinal process model of the creation of Cubism. However, we argue that there are complementary explanations centered on the agency of the artists themselves and based on entrepreneurial decision-making processes, in particular on the theory of effectuation. Changes in institutional and market conditions have been until now mainstream explanations for the emergence of art movements such as Cubism. Cubism was the most influential movement in modern art, and Pablo Picasso transformed the art world like no other figure before him.
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